don't believe me? ask your friends...

3 entrepreneurs and myself had the opportunity in our Business Development class to ideate, design, and pitch our original company idea. 

goru is an application on any smart phone that locates a user and populates their feed with suggestions based on opinions of friends on social media, or other goru users. The name, logo, and tag-line were all my original ideas-- goru is meant to be the only destination a user should check when searching for recommendations. This solves the common millenial problem so artistically described by Aziz Ansari in this Master of None episode

A detailed personality assessment profiles the user, and then the user would be able to follow other users, perhaps friends or celebrities. This would populate locations with reviews and recommendations, as each user must actively review new components in order to use the service.